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Ascent Sales · Melbourne, VIC
Serving B2B businesses across Australia
ascentsalesau@gmail.com
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The Sales Funnel Audit

Find Out Exactly Where
Your Revenue Is Leaking.

A complete teardown of your sales process, in writing, in seven to ten days. Every leak point quantified in dollars, every gap named, and a prioritised list of what to fix first. No retainer. No lock-in. Just the truth about your funnel.

$2,500 one-off · credited in full against your first month if you continue
If we do not find at least one fix worth more than the fee, you do not pay.
Why This Exists

Most Businesses Are Guessing
About Their Own Pipeline.

Ask a founder why deals are not closing and you will usually get a theory. Not enough leads. The market is slow. Prices are too high. Sometimes that is right. More often the real leak is somewhere nobody has looked, and it has been costing money quietly for a year.

We have pulled apart enough pipelines to know where the money usually hides. It is rarely the pitch. It is the follow-up that stops after two attempts, the qualification that never happens, the CRM nobody updates, the proposal that sits unopened for three weeks because no one owns the next step.

The Sales Funnel Audit finds it, puts a dollar figure on it, and tells you what to do about it. Before you commit to anything bigger.

What You Get

You Walk Away Knowing
Where the Money Went.

Everything below is delivered as a document you keep, whether you work with us afterwards or not.

Full Pipeline Teardown

Every stage from first contact to signed, mapped out as it actually runs today rather than how it is supposed to run.

Leak Points Quantified

Where deals are dying, and what each leak is costing you in dollars per quarter. Numbers, not adjectives.

Script and Messaging Review

Your outreach, discovery questions, objection handling and proposals reviewed line by line with specific rewrites.

CRM and Follow-Up Gaps

What your system is not capturing, where follow-up stops too early, and which deals are falling through the cracks.

Prioritised 90-Day Fix List

Ranked by impact against effort, so you know what to do first, what can wait, and what is not worth doing at all.

90-Minute Walkthrough

We take you through the findings properly, answer questions, and pressure-test the plan against your reality.

The Guarantee

If the audit does not surface at least one fix worth more than the fee, you do not pay for it. We are not interested in selling reports that sit in a drawer.

How It Runs

Seven to Ten Days.
Start to Finish.

01

Kickoff

A 45-minute session where you walk us through the business, the offer, the market and how sales currently runs. We ask for read-only access to your CRM, recent outreach, and whatever scripts or proposals exist.

02

The Teardown

We go through everything. Pipeline data, conversion rates by stage, follow-up cadence, messaging, qualification criteria. Where possible we sit in on live calls or review recordings.

03

The Report

Written up properly, with the leaks quantified and the fixes ranked. Delivered as a document you own, not a slide deck you watch once.

04

The Walkthrough

Ninety minutes together going through the findings, agreeing what matters most, and deciding whether you implement it yourself or we run it for you.

Where This Sits

Then You Choose
How Far to Take It.

Most businesses start here. What happens next is your call, and the audit fee comes off whichever route you choose.

You are here

Know Exactly Why Deals Are Dying

The Sales Funnel Audit

Every leak found and costed, in writing. Standalone, with no commitment beyond it.

$2,500 one-off
Next step

Your Team Stops Improvising

The Build Sprint

A process that works the same way every time, built and handed over as a playbook you own.

$6,000 – $9,000 one-off
Ongoing

Your Calendar Fills Without You

Setting

Qualified conversations booked in every week. You turn up and sell. Nothing else.

From $4,000 / month
Ongoing

You Stop Being The Only Closer

Setting and Closing

Deals worked and signed without you in the room. You find out when the contract lands.

From $7,000 / month
Common Questions

Before You Book.

$2,500 as a one-off. If you go on to a retainer with us, the full fee is credited against your first month, so the audit effectively costs nothing if you continue.
Seven to ten business days from kickoff. That covers the review, the written report and the 90-minute walkthrough session.
If we do not identify at least one fix worth more than the fee, you do not pay. That is a real guarantee, not a formality.
No. The audit is a standalone product. Plenty of businesses take the report and implement it with their own team, which is a perfectly good outcome. If you would rather we ran it, the fee comes off your first month.
It suits B2B businesses with an existing offer and some sales activity already happening. If you have never sold the thing yet there is no funnel to audit, and we will tell you that on the fit call rather than take your money.
Read-only CRM access, recent outreach and proposals, any scripts or sequences you use, and ideally a few call recordings. If some of that does not exist, that is itself a finding.
Let's Talk

Stop Guessing.
Get It In Writing.

Book a free 30-minute fit call first if you want to check we are the right people. Or go straight to the audit and have the full teardown in your hands inside two weeks.

Book Your Audit $2,500, credited in full against your first month if you continue.
The Sales Funnel Audit$2,500 · credited back if you continue
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