Do you use offshore call centres?

No. Every call is made by an Australian. This is deliberate, because Australian business owners can tell within a sentence, and a cheap call that damages your name is not a saving.

Appointment Setting · Melbourne · Australia

Your Calendar,
Full Of People
Worth Talking To.

We build the list, run the outbound and make the calls nobody enjoys making. You get qualified meetings booked into your week with people who have a real problem and the budget to fix it. Every call made by an Australian.

Book a Free Strategy Call No pitch. We tell you honestly whether we can help before anyone talks about money.

The Job

Somebody Has To Start The Conversations.

Almost every business we speak to has the same shape of problem. When someone raises their hand you are fine, because you know how to sell. The trouble is that nobody in the business is consistently starting conversations with people who have not raised their hand yet. So revenue arrives in waves, and the waves are decided by whoever happens to find you.

Appointment setting fixes exactly that and nothing else. We work out who actually buys from you, build the list, and start the conversations every week whether you feel like it or not. Consistency is the entire product. A month of outbound done properly beats six months of doing it when things go quiet.

Daniel Reid, founder of Ascent Sales, working on a client outbound campaign in Melbourne

Daniel Reid, Founder · Ascent Sales, Melbourne

Hiring An SDR — Producing In Month Four

Two to three months to recruit and onboard
Salary, 12% super, recruitment fee, tooling
Three to four months before they hit target
A bad hire costs you two quarters
You still have to train and manage them
Same cost whether they perform or not

$99,000 / yearA $75,000 base, once you add 12% super, a 15% recruitment fee and tooling.

Ascent Sales — Booking In Week Two

Outreach running within days
One monthly fee, no on-costs
Experienced from the first call, no ramp
Rolling arrangement, no lock-in
You get the list and the process, not just a caller
Scales up or down as you need it

One monthly fee. No lock-in. Scoped off a free teardown of your pipeline, not a price list.

How It Works

Five Stages, And
Nobody Dials On Day One.

Outbound fails when it starts with a phone and a list somebody bought. The first two stages are the ones that decide whether the other three work.

Work Out Who Actually Buys

We go through your last ten or twenty deals and find what the good ones had in common. Industry, size, trigger, who signed and what made them move. Most businesses discover their best customers look nothing like the audience they have been targeting.

Build The List And The Language

A real list built against those criteria, not a bulk export. Then the opening lines, the sequences across phone, email and LinkedIn, and the qualification standard, written down before anyone is contacted.

Start The Conversations

Consistent outreach every week, by phone as well as keyboard, because the phone is where the objections live. Australian callers, using your name, sounding like part of your team rather than an agency working a script.

Qualify Before Booking

Every meeting is tested against the written standard: right business, right person, real problem, and some idea of what fixing it costs. Anything that fails does not go in your calendar, because a meeting that wastes an hour is worse than no meeting.

Hand It Over Properly

The meeting lands in your calendar with notes: what they said, why they agreed to talk, and what they are actually worried about. You walk in knowing the situation instead of starting from nothing.

Fit

If Any of This
Sounds Like You.

Outbound works best for B2B businesses with a proven offer and a deal worth having, where the constraint is conversations rather than delivery. If a signed client is worth $10,000 or more to you, the arithmetic is comfortable.

Founder-Led Sales

You are the best salesperson in the business and it is now the bottleneck. Every deal needs you, so growth is capped by your calendar.

Referral Dependency

Revenue arrives in waves. When referrals are strong you are fine. When they dry up there is no second engine to fall back on.

Leads, No Conversion

Marketing is generating interest but it is not turning into revenue. The leak is between enquiry and signature, not at the top of funnel.

First Sales Hire

You know you need someone prospecting but hiring an SDR is a $99,000 bet plus four months of ramp, and you are not ready to place it.

Nobody Prospects

Your people can sell when someone is in front of them, but nobody starts conversations. Outbound is the thing that never gets done because it is nobody’s actual job.

Expanding Into New Markets

You are moving into a new segment or region and need someone who can build the outbound motion from nothing.

Common Questions

Appointment Setting Questions.

Appointment setting is outbound prospecting that ends in a booked meeting. We research and build the target list, run the outreach across phone, email and LinkedIn, qualify anyone who responds against written criteria, and put the ones who pass into your calendar. You do not chase, list build or cold call. You turn up to the meeting.

They are the same job under two names. SDR, or sales development representative, is the job title. Appointment setting is what that job produces. In practice SDR tends to imply generating meetings from cold outreach, while appointment setting can also mean working leads a business already has. We do both.

We agree the definition in writing before we start, and it usually covers five things: the business fits your target profile, the person on the call can make or heavily influence the decision, they have a problem you actually solve, they know roughly what solving it costs, and they turned up. A meeting that fails the standard is replaced, not invoiced.

For most B2B businesses a full outbound effort produces somewhere between eight and fifteen qualified meetings a month. The range depends on your deal size, how narrow your target market is and how well known you already are. Anyone promising a precise number before looking at your market is guessing.

No. Every call is made by an Australian. That is deliberate, because Australian business owners can tell inside a sentence, and a cheap call that damages your name is not a saving.

On fixed cost, yes. An SDR on a $75,000 base costs roughly $99,000 in the first year once you add 12% superannuation, a recruitment fee of around 15% and tooling, and they typically need three to four months before producing at target. An outsourced arrangement carries no recruitment fee and no ramp.

Let's Talk

Find Out Whether Outbound
Is Even Your Problem.

Thirty minutes to work out whether conversations are actually the constraint, and whether we are the right people to fix it. If they are not, we will tell you and you have lost half an hour.

Book My Free Strategy Call No lock-in contracts. No obligation.

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Your Calendar,Full Of PeopleWorth Talking To.