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Ascent Sales · Melbourne, VIC
Serving B2B businesses across Australia
growth@ascentsales.com.au
Home › Sales Funnel Audit
The Sales Funnel Audit

Find Out Exactly Where
Your Revenue Is Leaking.

A complete teardown of your sales process, in writing. Every leak point quantified in dollars, every gap named, and a prioritised list of what to fix first. This is what we do before we quote anyone, because a number pulled out of the air helps nobody.

No charge the teardown we run on the way in · yours to keep either way
You keep the findings whether you go on to work with us or not.
Why This Exists

Most Businesses Are Guessing
About Their Own Pipeline.

Ask a founder why deals are not closing and you will usually get a theory. Not enough leads. The market is slow. Prices are too high. Sometimes that is right. More often the real leak is somewhere nobody has looked, and it has been costing money quietly for a year.

We have pulled apart enough pipelines to know where the money usually hides. It is rarely the pitch. It is the follow-up that stops after two attempts, the qualification that never happens, the CRM nobody updates, the proposal that sits unopened for three weeks because no one owns the next step.

The Sales Funnel Audit finds it, puts a dollar figure on it, and tells you what to do about it. We run it before quoting you, because until we know where the money is going neither of us can say what the work is worth.

What You Get

You Walk Away Knowing
Where the Money Went.

Everything below is delivered as a document you keep, whether you work with us afterwards or not.

Full Pipeline Teardown

Every stage from first contact to signed, mapped out as it actually runs today rather than how it is supposed to run.

Leak Points Quantified

Where deals are dying, and what each leak is costing you in dollars per quarter. Numbers, not adjectives.

Script and Messaging Review

Your outreach, discovery questions, objection handling and proposals reviewed line by line with specific rewrites.

CRM and Follow-Up Gaps

What your system is not capturing, where follow-up stops too early, and which deals are falling through the cracks.

Prioritised 90-Day Fix List

Ranked by impact against effort, so you know what to do first, what can wait, and what is not worth doing at all.

90-Minute Walkthrough

We take you through the findings properly, answer questions, and pressure-test the plan against your reality.

The Guarantee

If the audit does not surface at least one fix worth more than the fee, you do not pay for it. We are not interested in selling reports that sit in a drawer.

How It Runs

Seven to Ten Days.
Start to Finish.

01

Kickoff

A 45-minute session where you walk us through the business, the offer, the market and how sales currently runs. We ask for read-only access to your CRM, recent outreach, and whatever scripts or proposals exist.

02

The Teardown

We go through everything. Pipeline data, conversion rates by stage, follow-up cadence, messaging, qualification criteria. Where possible we sit in on live calls or review recordings.

03

The Report

Written up properly, with the leaks quantified and the fixes ranked. Delivered as a document you own, not a slide deck you watch once.

04

The Walkthrough

Ninety minutes together going through the findings, agreeing what matters most, and deciding whether you implement it yourself or we run it for you.

Where This Sits

Then You Choose
How Far to Take It.

Everyone starts here. What happens next is your call, and there is no obligation to do anything at all.

You are here

Know Exactly Why Deals Are Dying

The Sales Funnel Audit

Every leak found and costed, in writing. Standalone, with no commitment beyond it.

No charge. Yours to keep.
Fill the pipeline

Your Calendar Fills Without You

Qualified conversations booked in every week. You turn up and sell. Nothing else.

Monthly. No lock-in.
Close the pipeline

You Stop Being The Only Closer

Deals worked and signed without you in the room. You find out when the contract lands.

Monthly, plus a share of what we close.
Common Questions

Before You Book.

Nothing. It is the diagnostic we run before quoting anyone, because we will not put a number on appointment setting or closing until we know where your pipeline is actually leaking. You keep the findings whether you work with us or not.
Seven to ten business days from kickoff. That covers the review, the written report and the 90-minute walkthrough session.
Then we tell you that, and you have lost a couple of hours. It has not happened yet, but a business with a genuinely clean pipeline does not need us and we will say so.
No. Plenty of businesses take the findings and implement them with their own team, and that is a perfectly good outcome. We would rather tell you the truth and lose the work than sell you a retainer you do not need.
It suits B2B businesses with an existing offer and some sales activity already happening. If you have never sold the thing yet there is no funnel to audit, and we will tell you that on the fit call rather than take your money.
Read-only CRM access, recent outreach and proposals, any scripts or sequences you use, and ideally a few call recordings. If some of that does not exist, that is itself a finding.
Let's Talk

Stop Guessing.
Get It In Writing.

One call to walk us through how sales works in your business today. We come back with the teardown in writing, and you decide what to do with it.

Book the Teardown No charge. No obligation. No lock-in afterwards.
The Sales Funnel AuditNo charge · yours to keep either way
Book a Call

Leave Your Number Instead.

Not sure an audit is what you need? Leave your number and Dan will tell you honestly, before you spend anything.

or leave your number

Goes straight to Dan. Usually a call back the same day.

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Your details are with Dan. Expect a call shortly, usually within the hour during business hours.